Infinity Wax history
Infinity Wax was founded by Michael Cipriani, who has been involved in the petrochemical industry for 5 years working both off-shore and on-shore. The company started by making homebrew waxes that where sold to curious customers and followers via Facebook. In Januari 2015 Michael started to attend car events, meetings and other car care related gatherings. The increased sales where used as a fund for the research and development of new waxes. In March 2015 the brand released its most popular product: Rapid Detailer.
An unofficial company logo features a capital N with a line connecting the end and beginning of the letter (the only 2 vertical lines). This makes it look like the infinite loop, referring to the “infinity” part of the name. The official logo is different and resembles a sticker.
Infinity Wax products
The range of products offered by Infinity Wax is fairly wide for a reasonably young brand. The current ranges include products for polishing, protecting, washing, cleaning, rubber and plastic glass, maintainance and wheels. The main focus of the company founder is to create products that are easy to use, reasonably priced with excellent results, a golden combination many manufacturer aim for. Infinity Wax has been growing rapidly in the last few years.
Infinity Wax has its own company website and is very active on social media. The brand can be seen at detailing events and or car care related meetings. Although the brand might be represented by resellers and/or distributors, many of the online responses are made by the company itself. The headquarters is located in Edinburgh, Scotland and ships its products worldwide.