Reed-Union Corporation
Written by: Vinnie van Rooij
Reed-Union Corporation is a car care product manufacturer from Illinois, America who started out as Reed-Union Corporation in 1929. The brand has grown into a wide variety of products aimed at several different steps in the detailing process.
Nu Finish history
Nu Finish started out in 1929 as the Reed-Union Corporation in Illinois, America. The goal was to produce high quality products within the car care industry. The third and fourth generation of the family owned-business is now running the company which carries the name Nu Finish. One of the first products was Nu Enamel, being a surface restauration product. Nu Vinyl was a quick follower which was introduced in 1930, offering their customers a one-step product for vinyl car tops and rubber surfaces.
Withint a longer period of time, Nu Finish was released as a once-a-year polish. The Nu Finish products quickly grew into a customers-favorite product, which has been going fairly strong for about 40 years. It has even been rewarded with three consecutive top ratings for quality, durability and gloss improvement.
Nu Finish products
Since the beginning, the collection of products has been growing steadily with improvements being made wherever possible. The core products offered by the company is the Car Polish, the Scratch Remover, the Spray Detailer, the Car Wash and the Car Protectant. The brand-name Nu Finish has been used as a trademark name. The most common name to use when referring to Reed-Union Corporation products is Nu Finish.
Company information
Nu Finish / Reed-Union Corporation has its own company website. The brand is not overly active on social media and its only seen on message boards or detailing-related fora when mentioned by users os re-sellers. The brand can sparingly be seen on larger car care meetings or detailing-related events.
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