Mothers Wax
Written by: Vinnie van Rooij
Mothers Wax is a California, America based manufacturer of detailing products. They offer a wide variety of products that include shampoo, wax, sealants and tools. They have been busy in the world of detailing for several years.
The products
In essence, Mothers wax is divided into 7 groups:
- California Gold
Aimed at high-end paint care - Mothers
The standard line of old skool products - Power
A range for machine application - Reflections
High tech and high-end car care products - Marine
A line aimed at boats and other water vehicles - Accessories
Detailing accessories, tools, towels and more - Professional
Polishes aimed at the professional user
Every range has their own clientele, by separating the different products they create clarity for the average customer. The range that is offered by Mothers includes wax, sealants, shampoo, dressing, brushes, MF towels, cleaners and more. Giving the average customer all they want from one brand.
History
Mothers wax started out very small with nothing more then one product: Mothers Mag and Aluminium Polish. They spent the weekend at car meetings and small events trying to put the word out. At bigger events, they only had a few banners, a handful of products and a 6′ by 8′ space. This soon grow into a large area, over 70 products and a complete staff to match the workload. Soon after releasing their first product, they where asked many times to give customers the same proper finish on their paintwork as their Mag and Aluminium Polish did on their wheels. Which started the process that would result in many different products.
Company information
Mothers wax have their own company website and can be found on the major car events in America. They have a Facebook page and or not overly active on social media. They can be found on a few detailing fora, but are not known to be very active.
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