Armor All
Written by: Vinnie van Rooij
Armor All is one of the brands from Spectrum Brand inc from Wisconsin, America. The brand has a strong aim at the average consumer and has a wide range of products being offered worldwide.
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Armor All history
Armor All originates from 1962 when the chemist Joe Palcher invented the Armor All Protectant. Joe was convinced to put the product into production, resulting in the commercially available Tri-don (No-Dirt spelled backwards) in 1966. 1972 was the year that Alan Rypinski bought the rights to Joe’s company, renamed the product Armor All Protectant and made the product available for all fellow car enthusiasts everywhere. The product was then patented in 1976 and received a second patent in 1979 for its exclusive infusion method. Armor All was bought by MsKesson in 1979, taking the company public in 1980. In 1982 the Armor All brand launched a wash specifically formulated for cars. Followed by the Tire Foam Protectant in 1992, and a wheel cleaner in 1994. In the following years several other products where developed and launched, like the usage of gels and wipes. Chlorox bought the company in 1996, and sold it to Avista Capital Partners in 2010 who changed the name into Armored AutoGroup. The headquarters was also moved to Danbury. 2015 brought a big change for the company as Spectrum Brands aqcuires AutoGroup from Avista Capital Partners. This makes Armor All part of the Spectrum Brands Global AutoCare division.
Armor All products
Armor All offers a very wide range of products that are mainly aimed at automotive detailing. As only one of a few brands, they also offer disposable wipes to quickly wash your car or touch up certain areas. The current range offers products as wax, sealants, dressing, trim restorers, tyre dressing, wheel cleaners, wheel protectors, shampoo, leather cleaners and conditioners, glass cleaners, air fresheners and accessories. The products by Armor All are offered through many different channels and are generally available worldwide.
Other brands
Armor All is part of the Spectrum Brand Global AutoCare Division, which owns a few different brands. Some of these are: STP, TuffStuff and A/C Pro. The Sepctrum Brands company also own Varta, Remington, Black & Decker, George Foreman and several others.
Company information
Armor All is based in Wisconsin, America and offers their products through many channels and via many different ways. The company is not overly active on social media and is only rarely seen on detailing events and/or car care related meetings. Unless being represented by a distributor or reseller. Armor All is not very active on detailing fora or message boards.
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