Valma is brand that originates from around the 1930’s and is still available in several shops. The can be recognized by their logo that hasn’t changed much in the last 80+ years.
Valma originates from The Netherlands and was formed around the 1930’s. The brand started out with just a few products but quickly expanded their range. In a later stadium (date is not yet known) they made the step to offer their products outside The Netherlands. Belgium was a quick and easy step, Germany and the United Kingdom quickly followed. Nowadays, Valma is being sold in several countries in Europe, and some have even seen them in the United States of America. Although it is not sure if they are officially offered there, or just being shipped from Europe.
Valma is also owner of the brand Commandant.
Valma focusses on the car enthusiast market. Not the detailers market. Their products are designed to be cheap, easy to use and give satisfactory results. The perfectionist and/or professional might not get the desired result, but the majority of car owners are not passionate enough to spent much time and money on their car. A cheap shampoo with decent results is often enough for them. This is a big market, and Valma has a strong focus on this group of customers, giving them easy brand recognition.