Bufffiber is a Dutch car detailing accessories brand. The company was launched in 2017, after a year of internal product development the first products were launched to the general public in the fourth quarter of 2018. At this moment Bufffiber specializes exclusively on high-end Korean microfiber car detailing products, with an intention to expand its product selection in 2019/2020.
According to the founders, Bufffiber was born out of a passion for microfiber products, and the intention of creating a range of high quality microfiber car detailing products for both professional use and the general car detailing enthusiast. The company has expressed a desire to distinguish itself with a focus of a small range of high quality products instead of a wide range of (budget) products. Although the goal is to provide a comprehensive range of car detailing products, the focus is primarily on the development of better products, not necessarily the expansion of the product range.
At this moment the focus of the company is squarely aimed at Korean microfiber accessories for car detailing. In the first quarter of 2019 the product range consisted of seven products, with a few more in development. The current offering consists of multi-purpose towels, waxing towels, polish removal towels, buffing towels, washing mitts and drying towels.
Bufffiber operates its own company website and webshop. They are also active in several social media channels. Besides the direct selling of products to car detailing professionals and consumers, the company is actively working to sell their products through retailers located in European countries. It is the intention of the company management to expand their market share in the premium car detailing accessory sector.