Duragloss
Written by: Vinnie van Rooij
Duragloss is an American manufacturer of automotive, marine and racing detailing related products. The has been in the detailing business since 1973 and was formed by two brothers. Duragloss is based in Burlington, North Caroline.
Duragloss’ history
In 1973, the Bailey brothers, William and Jerry, where unhappy with the detailing product being offered. Being car enthusiasts and chemists gave them the means to start creating their own products. The current products where to difficult to use, left residue, didn’t offer premium durability and a moderate shine. Something the Bailey brothers aimed to solve.
In 1975 these brothers founded the Brothers Research Corporation, 2 years after starting their quest for better products. These 2 years yielded approximately 100 trial formulations before all the imperfections in detailing products where overcome. The finished product was easy to use, easy to remove, created a nice gloss and laster up to a year. The response was so overwhelming that Brothers Research started to market this product “Duragloss”.
The current product line consists out of 54 products for the automotive, marine and heavy duty markets.
The Brother Research Corporation includes “Duragloss” and “The wet look”.
Duragloss’ products
Duragloss offers 54 different products for various markets. The majority is aimed at automotive detailing. The full range includes ceramic coatings, polish, leather cleaners, fabric protection, wheel cleaners, metal polishes, dressing, glass cleaners and shampoo. A popular product is the Duragloss AW (Aquawax). They offer a special range of products for the marine market, the heavy duty market and the racing market.
Company information
Duragloss has its own company website which also has a webshop. The products are being sold worldwide via distributors and resellers. Duragloss is not very active on social media, message boards or detailing related fora. They are also a rare sight on detailing-related events or car meetings. Unless represented by a webshop or reseller.
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